The who's who of the international marketing and communications world gathers at the International Advertising Association's World Congress.
Dubai 2006, Washington DC 2008, Moscow 2010 and now - Beijing, May 8th - 10th 2014.
With the theme INNOVATION & EVOLUTION the IAA intends to take its delegates on a journey of remarkable global insights, news and knowledge that few events can provide. With its mix of local and international speakers, content and case-histories that are making the news, driving the changes, and enabling marketers to network and engage the rapidly changing landscape of communicating with their customers; this is an event you must not miss.
The IAA has the global footprint and history in the world's largest advertising market to create such an event for the marketing and communications industry. Your desk is a dangerous place from which to view the world! So, plan on attending the 2014 IAA World Congress.